NASA
Earth Information Center
Creative Direction
The NASA Earth Information Center project enhances public engagement with Earth science through key exhibits at NASA Headquarters in Washington D.C., and the Smithsonian National Museum of Natural History.
These locations present NASA’s Earth data, using a cohesive brand identity that balances scientific accuracy with engaging presentation.
Collaborators
Design:
Dan Goods
(JPL DesignLab)
Exhibits at NASA Headquarters feature immersive experiences like Space for Earth (interactive projections of NASA data), a 30-foot Hyperwall (Earth data dashboard), and Earth Pulse (an 18-foot sculpture displaying real-time satellite data).
The Smithsonian National Museum of Natural History installation integrates NASA’s work into a broader educational context. The design focuses on captivating a diverse audience and translating complex scientific information into accessible narratives.
This project demonstrates the impact of creative direction and exhibit design in making complex scientific information accessible and inspiring. By defining the brand, shaping the visitor experience, and executing detailed signage and displays, these exhibits serve as key resources for public understanding of Earth’s systems through NASA’s vital work.
