David Rager

The Retun of the Worm: As a designer with a background in branding, it has been the honor of a lifetime to work with and be entrusted to handle one of the world's most recognizable and important brands, NASA. In 2020 I was asked to help HQ propose a solution to reintroduce the NASA Logotype (1976) back into NASA's iconic Graphic Standards Manual. Working alongside NASA's Bert Ulrich and one half of the the original "Worm" designers, Richard Danne, we came up with a solution that favored bold, large super-graphic applications and provided guidance for use and a rationale for limited use cases. This was presented to senior leadership and warmly adopted by then NASA Director, Jim Bridenstine.