Ten Belles
Crafting a Parisian Café
Visual Identity
Signage
Nestled in Paris’ right bank, Ten Belles isn’t just a café; it’s a beloved local institution, a vibrant hub for coffee and conversation. The heart of their core identity wascreating a visual language that felt both authentically Parisian and distinctly welcoming.
This project began with the creation of the logo, the cornerstone of the Ten Belles brand. The design aimed to capture the café’s spirit – a blend of artisanal quality, community warmth, and effortless charm. From this central mark, the branding extended across various touchpoints, ensuring a consistent and inviting experience
The work encompassed a range of elements that helped define Ten Belles’ presence, from layering of logo elements on their coffee cups to neon signage. Every piece was crafted to reflect the café’s unique character, contributing to an atmosphere that feels both established and refreshingly modern. Ultimately, this project was about translating the convivial energy of Ten Belles into a cohesive and memorable brand identity, showcasing how thoughtful design can elevate an everyday experience and make a place feel truly special and deeply connected to its community.
