Camélia
DTLA Culinary Sketchbook
Interior Design
Branding
Visual Identity
Camelia, a distinctive restaurant in Downtown LA’s historic Nabisco Building, presented an exciting opportunity to craft a brand identity that reflects its unique culinary narrative.
The branding work for Camelia was built around a series of evocative illustrations. These visuals beautifully depict the owners’ travels through France and Japan, serving as a visual journey that informs the restaurant’s fusion of cuisines. The logomark itself thoughtfully symbolizes this cultural exchange, featuring intertwined wine and sake vessels a nod dialogue between the two countries and their rich culinary traditions.
Collaborators
Interior:
Cheri Messerli @Weekends
Illustrations:
Michelle Miller
Cutlery rests:
Gabi Ferrer
This project encompassed developing a comprehensive visual language that extended across all guest touchpoints, from menus to interior elements. The aim was to create an atmosphere that felt both sophisticated and deeply personal, inviting diners to experience a taste of the owners’ global adventures.
Ultimately, the branding for Camelia restaurant showcases how design can tell a compelling story, transforming a dining experience into a cultural exploration and celebrating the thoughtful blend of diverse influences.
