David Rager

Compass arrived on the West Coast with a clear vision: to revolutionize the real estate experience. Playing a pivotal role in this expansion, the initial focus centered on the high-profile launch in Beverly Hills. This involved a comprehensive introduction of Compass’s established signage standards while also developing bespoke branding elements to empower newly onboarded realtors. The goal was to create a cohesive yet personalized visual identity for agents joining the Compass network.

Beyond the initial rollout, the work extended to thoughtfully expanding the Compass design language across the West Coast. This involved adapting and evolving existing brand guidelines to resonate with the unique character and nuances of the region’s diverse markets. The aim was to ensure brand consistency while allowing for localized expressions that felt authentic to each new office and its agents.