Disney
Club Mickey Mouse
Branding
Visual Identity
The launch of Disney’s Club Mickey Mouse marked an exciting digital-first reimagining of an iconic franchise. This campaign brought the beloved “Club” to a new generation, primarily through engaging content on Facebook and Instagram.
The project involved comprehensive creative direction, ensuring a fresh yet authentic visual identity for this modern iteration. This included crafting the new logo, developing dynamic graphics, and designing a wide array of marketing materials tailored for social platforms. Art direction guided the overall look and feel, ensuring every piece resonated with the target audience while honoring Disney’s legacy.
Collaborators:
Bobby Soloman
This work was about creating a vibrant, interactive experience that connected with younger audiences where they are, showcasing how a classic brand can successfully evolve for the digital age.
