Les Néréides
Redefining a Parisian Jewel
Branding
Visual Identity
Label Design
Apparel Design
Les Néréides, a beloved Parisian jewelry house, is renowned for its whimsical and enchanting creations. The opportunity arose to embark on a comprehensive brand refresh, ensuring their visual identity truly reflected the magic and artistry inherent in their designs.
This project involved a complete redesign of the Les Néréides logo, giving it a fresh yet timeless appeal. From this foundational element, the work extended to reimagining their packaging, transforming it into an experience that felt as delightful and precious as the jewelry itself. The creative scope also included developing a new lookbook, designed to showcase their collections with an elevated sense of storytelling and elegance.
Collaborators
Cheri Messerli (Weekends)
Clarisse Demory
Allison Ried
Rosemarie Auberson
A key aspect of this redesign was ensuring complete brand alignment across all touchpoints. This involved meticulously defining the brand’s tone of voice, making sure every piece of communication resonated with their unique charm. Simultaneously, new photo styles were established, capturing the intricate details and dreamy aesthetic of the jewelry in a way that truly brought their world to life.
This project highlights the ability to revitalize an established brand, infusing it with renewed energy and consistency. By carefully crafting each visual element – from the logo to the photographic presentation – the aim was to enhance the overall brand experience, inviting customers deeper into the enchanting world of Les Néréides.
