MOCA
The Museum of Contemporary Art, Los Angeles
Creative Direction
Print Design
Management
At the Museum of Contemporary Art (MOCA), Los Angeles, a pivotal role was held in managing the internal creative team. This involved overseeing the design and production for over 200 print projects annually, serving as the central hub for all visual communications within the museum.
The scope of work was extensive, encompassing the design of essential visitor materials such as gallery guides, a quarterly magazine, various collateral, invitations, and elaborate gala materials. Every piece was crafted to align with MOCA’s innovative spirit and diverse exhibition program.
Skin + Bones: Parallel Practices in Fashion and Architecture
Key exhibitions that saw comprehensive creative direction and design implementation included Robert Rauschenberg, Combines, where visual narratives complemented the groundbreaking nature of Rauschenberg’s work; Ecstasy: In and About Altered States, which involved creating design elements that captured the challenging and immersive themes of the exhibition; and Skin + Bones: Parallel Practices in Fashion and Architecture, where a visual language was crafted to articulate the intricate connections between these two distinct disciplines.
Robert Raushenberg: Combines
