David Rager

As Creative Director at NASA, a significant undertaking involved managing the current version and overseeing the evolution of the NASA Graphics Standards Manual. This role was crucial in ensuring the consistent and strategic use and expansion of the agency’s iconic brand.

The redesigned manual was a substantial update, doubling the size of its predecessor. It provided comprehensive guidelines and examples for a vast array of applications, reflecting the breadth of NASA’s endeavors. Key additions included detailed sections on exhibit design, ensuring a cohesive visual experience across all public-facing installations. New photography guidelines were also established, guiding the visual storytelling of NASA’s missions and discoveries.