NASA
Graphics Standards Manual
Branding
Visual Identity
Label Design
Apparel Design
As Creative Director at NASA, a significant undertaking involved managing the current version and overseeing the evolution of the NASA Graphics Standards Manual. This role was crucial in ensuring the consistent and strategic use and expansion of the agency’s iconic brand.
The redesigned manual was a substantial update, doubling the size of its predecessor. It provided comprehensive guidelines and examples for a vast array of applications, reflecting the breadth of NASA’s endeavors. Key additions included detailed sections on exhibit design, ensuring a cohesive visual experience across all public-facing installations. New photography guidelines were also established, guiding the visual storytelling of NASA’s missions and discoveries.
Collaborators
Design:
Matthieu David
The 2025 manual incorporated many more application examples, illustrating best practices for brand implementation across diverse platforms and materials.
This project required leading and defining the visual language for a globally recognized institution, sharing a deep commitment to brand integrity and the strategic foresight required to adapt and expand a complex brand identity for future innovations and public engagement.
